India’s Most Preferred Initiative

UBM India’s initiative with Independent Research Agencies has set an objective to give the industry & the world its most preferred brands. This vertical wise independent research will result into the identification and recognition for India’s most preferred Travel & Tourism Brands.

A due diligence process will be conducted which will comprise of desk and field research comprising of independent consumer surveys & mystery buying activities. The research is conducted in over 24 cities across India among the targeted yet secular audience profile from SEC A1 & A2 which have an annual household income of INR 12 Lakh or more.

Only the brands that are finalised based on research will have an exclusive opportunity to license the logo unit of India’s Most Preferred for a period of 2 year.

Our Legacy

Categories for IMP – Travel & tourism

Tourism Boards & Destinations
Tour Operators
Cab Rentals
Online Travel Agents
Resorts & Clubs
…and many more

Key Selection Criteria

Customer Preference in the defined SEC
Product & Service Quality
Brand Recommendation
Brand Recognition & Recall
Customer Loyalty & Buying Behaviour


Travel Insurance Partner

Beverage Partner