Our Legacy

UBM India’s Legacy in Travel & Tourism Industry

South Asia’s leading travel show – SATTE has been UBM India’s flagship exhibition brand for the travel and tourism industry for over two decades. Today the show has become the launch platform for many countries and tourism products from across the globe to do business with and in India.

SATTE enjoys much acclaim in international business circles and has been closely working with Ministry of Tourism, UNWTO, and PATA among the many other apex associations. It has recently launched a campaign titled “I am 25” to celebrate its Silver Jubilee Celebration.

Via it’s widely acclaimed travel & tourism portfolio which consists of Exhibition, Awards, Content Led Conferences & a monthly magazine i.e. Travel Trends Today (T3) along with road shows, UBM India has a yearlong engagement with the travel & tourism Industry.

Tourism Industry in India

  • Tourism in India accounts for 9.6 per cent of the GDP and is the 3rd largest foreign exchange earner for the country
  • The tourism and hospitality sector’s direct contribution to GDP in 2016, was US$ 71.53 billion
  • The direct contribution of travel and tourism to GDP is expected to reach US$ 147.96 billion by 2027

Tourism in India has significant potential considering the rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. Tourism is also a potentially large employment generator besides being a significant source of foreign exchange for the country.

India is expected be ranked among the top five business travel markets globally by 2030, as business travel spending in the country is expected to treble until 2030 from US$ 30 billion in 2015

Foreign tourist arrivals (FTAs) in India increased 18 per cent year-on-year to reach 723,000 in September 2017. FTAs on e-Tourist Visa in India increased 71 per cent year-on-year to 118,000 in September 2017.

India’s Most Preferred Initiative

UBM India’s initiative with Independent Research Agencies has set an objective to give the industry & the world its most preferred brands. This vertical wise independent research will result into the identification and recognition for India’s most preferred Travel & Tourism Brands.

A due diligence process will be conducted which will comprise of desk and field research comprising of independent consumer surveys & mystery buying activities. The research is conducted in over 24 cities across India among the targeted yet secular audience profile from SEC A1 & A2 which have an annual household income of INR 12 Lakh or more.

Only the brands that are finalised based on research will have an exclusive opportunity to license the logo unit of India’s Most Preferred for a period of 2 year.